Future Products

Chevrolet Trax

Segment: Compact CUV

Drivetrain option(s): AWD

Powertrain(s): Gasoline

Updated: 07/17/14

 

The Trax is built on the same platform as the Encore and uses the same 1.4-liter, four-cylinder turbocharged engine that will deliver an estimated 138 horsepower and 148 pounds-feet of torque. A six-speed automatic transmission with paddle shifters and electric power steering will be standard. All-wheel-drive will be available on all models. GM says it will get an estimated 26 mpg in city driving and 34 on the highway. The small crossover will go on sale in early 2015.

 

Chevrolet Colorado

Segment: Compact Pickup

Drivetrain option(s): RWD/4WD

Powertrain(s): Gasoline

Updated: 07/18/14

 

Look for the addition of a 2.8-liter, four-cylinder turbodiesel in 2015. A ZR2 off-road variant, which would serve as an F-150 SVT Raptor fighter, could emerge as early as the ’16 model year.

 

Chevrolet Cruze

Segment: Compact

Drivetrain option(s): FWD

Powertrain(s): Gasoline

Updated: 07/17/14

 

Production of the next generation of Chevy’s top-selling car should begin by the end of 2015 as a ’16 model. It will be the first car built on a new, lighter global compact platform, code-named D2XX, which also will underpin the Buick Verano, Opel Astra, Chevy Equinox and other vehicles. The U.S. Cruze’s powertrain lineup should include engine choices that will be available on the Chinese version, which is due out in late 2014: a 1.5-liter, four-cylinder base engine, along with a 1.4-liter turbo. The Chinese version, unveiled by GM in April, gives a good preview of the Cruze’s general shape: an evolutionary design change, with a more-rounded front end with a deeper grille, steeply raked windshield and fastback roofline. GM’s decision to sell the Trax small crossover in the United States makes it unlikely that Chevy will offer a hatchback version of the Cruze. A coupe is a longer-term possibility.

Chevy ad launched for sponsorship deal with Manchester United

Michael McCarthy 
Advertising Age
July 7, 2014 – 2:24 pm ET

NEW YORK — General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet’s “Bowtie” logo succeeding AON as Manchester United’s match-shirt sponsor.

The nostalgic 60-second spot by Chevy agency Commonwealth shows club legends and supporters singing their “Glory, Glory, Man United” fight song as they march down to Old Trafford football stadium.

Along the way, we see the fans putting on and taking off the club’s previous red jerseys over the years until they catch up to the present — when Man U.’s current stars including Wayne Rooney step forward to unveil the Chevy jersey. “The shirt belongs to you. Always has. Always will,” Rooney says.

Chevy is inviting fans to sign up for an app at www.ChevroletFC.com where they can virtually try on the Chevy jersey. The new campaign is part of Chevy’s global “What Do You #PlayFor” marketing effort.

“Our presence on the new Manchester United home shirt is a highly anticipated moment for the club’s more than 659 million followers around the globe, and for the Chevrolet brand,” Tim Mahoney, global chief marketing officer for Chevrolet, said in a statement. “From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer the game. This celebration of the new shirt will honor that pledge by making them part of the unveiling.”

The timing works well for Chevy. With Team USA performing well at the 2014 FIFA World Cup Brazil, soccer’s popularity is rising in the United States Man U. will play its first match bearing the Chevy logo during the Chevrolet Cup July 23 at the Rose Bowl. The team is playing closer to GM’s Detroit headquarters against Real Madrid on Aug. 2 in Michigan Stadium in Ann Arbor, Mich. 

GM’s former marketing boss, Joel Ewanick, was roundly criticized for agreeing to pay $559 million over seven years to sponsor the club known as the New York Yankees of international soccer. GM has since decided to end Chevy’s presence in Europe by the end of 2015 to focus on its core Opel brand there. 

He was dismissed shortly after finalizing the deal in 2012. But Ewanick publicly defended it as a “no-brainer” during an automotive conference in Las Vegas in 2013.

 

GM Offers Vehicle Discounts to Education Community

Program runs through Dec. 31; includes Chevrolet, Buick, GMC brands

DETROIT – Beginning today through Jan. 2, 2015, current employees of a public or private school, university or college are eligible to participate in the new GM Educator Discount program and receive a significant discount on the purchase or lease of a new 2015 or 2014 Chevrolet, Buick or GMC vehicle.

“GM values the work our educators and support staff are doing across the county to create a strong, responsible workforce for the future,” said Linda Stouffer, manager, Vehicle Purchase Programs. “The GM Educator Discount is our way of showing our support and appreciation for everyone in the education community.”

All 2015 and 2014 Chevrolet, Buick and GMC models are eligible except the 2014 Chevrolet Camaro Z/28 and Spark EV.

GM is currently supporting the National Education Association’s 2014 NEA Expo taking place through Wednesday at the Colorado Convention Center in Denver.

For more information about the GM Educator Discount, please visit http://www.gmeducatordiscount.com.

Teachers employed by state or municipal governments may be subject to restrictions limiting their ability to participate in the program and the offer is void unless permitted by state and municipal laws, regulations, rules, ordinances, policies, codes of conduct and other directives or standards regarding ethics and gift acceptance by state and municipal employees. Those accepting this offer verify that it complies with all restrictions regarding ethics and applicable gift acceptance.