DETROIT – No time today to make it to the spa or schedule a visit with the massage therapist, no problem. On two 2015 models, Cadillac is offering front driver and passenger seats that can knead, roll and relax your back as you drive. An anti-fatigue option is also offered for the driver.
The 22-way adjustable heated and ventilated seats now have a luxury option with a massage seat that works in the upper shoulder area, back lumbar or cushion.
“Many Americans have the common misconception that massage is just a luxurious way to relax. The benefits of massage are actually wide-ranging, especially for those that work that monotonous daily grind behind a desk or the wheel of car,” said Dr. Leena S. Guptha, board chair, National Certification Board for Therapeutic Massage & Bodywork.
While the seat is unable to provide the same experience as a trained practitioner, it can at least offer some comfort for a driver and passenger.
“This feature gives customers another way to improve their drive,” said Elizabeth Hayes, General Motors engineering group manager. “Once a massage setting is stored, a driver simply has to push the button and engage the luxury option. It is our goal to always find ways to make getting from point A to point B a little more pleasant.”
How it works
The massage seats’ settings can be stored in the car’s memory like the seat positions. With a toggle switch or activation button, both on the outboard base of the seats, the driver and front seat passenger can direct the illustration of adjustments on the infotainment screen. The desired massage and intensity can both be controlled from the screen.
Once the optimal massage is found, the driver can save the kneading, rolling or anti-fatigue setting by pressing the memory button on the door. Reactivation can then occur by simply pushing the button on the seat base.
The massage seat is available on the XTS Premium and Platinum Collections and on the Escalade Platinum Collection.
About The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)
The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) is an independent, private, nonprofit organization that fosters the highest standards of ethical and professional practice through a nationally-recognized Board Certification credential. NCBTMB’s Board Certification is the highest voluntary credential attainable in the massage therapy and bodywork profession, demonstrating a deeper commitment to the profession, the public, and employers with more education, hands-on experience, passing a thorough background check, and maintaining a current CPR certification. NCBTMB’s Board Certification program is accredited by the National Commission for Certified Agencies (NCCA)—a national, non-governmental, public protection and standards-setting organization. For more information on NCBTMB or Board Certification, please visit www.ncbtmb.org.